Who Gives A Crap has turned one of life’s simplest essentials into a force for positive change. As a B-Corp certified brand, this UK favourite combines sustainability, design, and generosity—proving that small daily choices can have a global impact. With every roll, box, and bundle, customers help fund clean water and sanitation projects around the world, all while reducing waste at home.
TL;DR
- Eco-Friendly Paper Range: Choose between 100% Recycled or 100% Bamboo toilet paper, each made to reduce deforestation while keeping quality high and softness intact.
- Sustainable Household Essentials: From tissues and kitchen rolls to compostable rubbish bags and Dream Cloths, Who Gives A Crap makes eco-friendly living easy for every room in the home.
- Bundles for Every Household: Save up to 20% with pre-made bundles that combine bestsellers into one convenient, affordable, and sustainable delivery.
- 50% Profits Donated: Half of all profits go directly toward helping communities gain access to clean water and toilets worldwide, with over £9 million donated so far.
- Playful, Plastic-Free Packaging: Bright, patterned wrappers add fun to functionality while keeping every order plastic-free and recyclable.
- Happiness Guarantee: Try any product risk-free with a 100% money-back guarantee, plus free returns if you’re not completely satisfied.
Turning Everyday Essentials into Global Impact
Who Gives A Crap began with a simple yet powerful idea—what if toilet paper could change the world? Every purchase funds clean sanitation projects across developing regions, helping provide access to toilets and clean water for those who need it most.
To date, the company has donated over £9 million to charities working on sanitation solutions, proving that even the smallest daily habits can lead to monumental change.
Recycled and Bamboo: The Eco-Friendly Choice
Who Gives A Crap’s product range starts with sustainability at its core.
- 100% Recycled Toilet Paper: Made from post-consumer waste paper, it’s soft, strong, and tree-free. Ideal for anyone seeking a sustainable and budget-friendly choice.
- 100% Bamboo Toilet Paper: A luxurious upgrade that remains planet-positive. The bamboo is responsibly sourced, providing a premium feel without harming forests.
Both options are biodegradable, plastic-free, and come wrapped in recyclable paper that’s as cheerful as it is eco-friendly.
Sustainability Beyond the Bathroom
While best known for its toilet paper, Who Gives A Crap offers more than bathroom basics.
- Recycled Kitchen Rolls keep spills in check while reducing waste.
- Tissues combine strength and softness for everyday comfort.
- Dream Cloths replace single-use paper towels, offering reusable cleaning power.
- Rubbish and Compost Bags help households dispose of waste responsibly.
By turning everyday products into sustainable alternatives, the brand makes it easy to build eco-conscious habits without compromise.
Bundles that Make Life (and Shopping) Easier
For households that love convenience and savings, Who Gives A Crap’s bundle options are a game changer. Whether you’re stocking up for a family, a small business, or simply like to plan ahead, bundles allow you to mix and match essentials while saving up to 20%.
Subscriptions make reordering effortless—your eco-friendly favourites arrive when you need them, without lifting a finger.
Design That Makes You Smile
One of the brand’s most charming qualities is its sense of humour and design. Every roll is wrapped in bright, colourful paper that transforms a basic necessity into something you’ll actually want to display.
Beyond looks, each wrapper is plastic-free and recyclable, helping to keep millions of tonnes of single-use plastic out of landfills. It’s sustainability with personality—and it works.
A Brand That Gives Back—and Means It
Unlike many brands that talk about impact, Who Gives A Crap is built on it. By donating 50% of profits to charities like WaterAid and Sanergy, the company directly funds toilet construction and hygiene initiatives worldwide.
These projects help improve public health, empower communities, and support long-term development—all powered by something as ordinary as toilet paper.
Good for You, Great for the Planet
Who Gives A Crap’s mission goes beyond sustainability—it’s about rethinking consumption altogether. With a transparent supply chain, recyclable packaging, and carbon-conscious production, every product is designed to minimise impact without sacrificing quality.
The 100% money-back guarantee means shoppers can switch with confidence, knowing that they’re supporting a brand that values both customers and the planet equally.
Join the Movement—One Roll at a Time
Who Gives A Crap proves that changing the world doesn’t require grand gestures—it starts with small, mindful choices. Each roll, tissue box, and kitchen towel contributes to cleaner water, healthier communities, and a more sustainable future.
For anyone looking to shop with purpose and make every purchase count, this brand is a refreshing reminder that doing good can be part of your daily routine.
